It's 2010. Staggeringly successful and brilliant tech entrepreneur Bix Bouton is desperate for a new idea. He's forty, with four kids, and restless when he stumbles into a conversation with mostly Columbia professors, one of whom is experimenting with downloading or "externalising" memory. Within a decade, Bix's new technology, Own Your Unconscious--that allows you access to every memory you've ever had, and to share every memory in exchange for access to the memories of others--has seduced multitudes. But not everyone.